Mechanical and electrical business lines jointly crack the "Da Vinci Code" in product development

——And the electromechanical business line held the second phase of the 2020 transfer lecture hall

At 16:00 p.m. on May 26, 2020, the electromechanical business line held the second phase of the lecture hall activity in 2020, with the theme of "seeking the 'Da Vinci password' in product development". Shao laimin, senior vice chairman, attended the lecture and discussed the deep significance behind product development with you. Supervisors and technicians above the deputy general manager level of Zhengcheng, Zhengyi, xinbaiqin and Zhengda gurui companies, as well as the personnel of the electromechanical business office attended.

The lecture hall consists of three parts: theme lecture, group discussion and leader summary. The keynote speakers of this session are Guo Xiaohong, technical director of Zhengyi, Yuan Shuai, technical director of Zhengcheng, and Luo Yanchun, deputy general manager of xinbaiqin technology. Director Guo started with the product spirit of the intelligent era and led everyone to think about the problem of "how to exceed customer expectations in product development"; Luo general principle takes "the key password of product development" as the starting point, and explains the decisive elements in the process of software and hardware product development through actual case analysis; Director yuan shared the importance of product platform and product ecology from the perspective of resource integration.

The theme sharing content is profound and has aroused everyone's resonance. As technicians, everyone is thinking about the real connotation of "password". It should not be a simple formula deduction, but a process of self transformation and improvement; Some people think that our current product innovation situation is embarrassing, because paying too much attention to customer needs will limit our thinking; Some people put forward the view of "patch development", first occupy the market, and then gradually improve it according to customer needs, so that we can first formulate new market standards; Team strength is very important. Everyone has full confidence in the electromechanical business line. A wolf is not terrible, a group of wolves will gather strong attack power, and unity can achieve real victory. From the perspective of market, some people think that with the increasing market competition, user orientation has become the general trend. However, it is more difficult than expected to realize it. The challenge lies not only in the transformation of enterprise ideas and ideas, but also in the adjustment of the original product development process. The key lies in the connection between marketing language and design language. The translation between these two languages is more like a crack of advanced password, which is brand-new and unprecedented; Only by deciphering this "password", in the closed loop of market, R & D, production and sales, R & D will make the products more meet the market demand and maintain sustainable competitiveness, so that the products can seize the market share and become the leading role.

Starting from my post, I thought about the content of this class. Everyone actively expressed their thoughts and thoughts, and the atmosphere was active in the group discussion stage. Finally, Shao laimin, senior vice chairman, said that this is a very special class. The scale of the lecture hall continues to expand and the role of the lecture hall will play a greater role. Manufacturing enterprises take products as the king. How to develop high-quality products has become the core problem of enterprises, and the study of the logical law between users and products has become the key to solve the problem. When we decipher this series of "passwords" and "those who get the law get twice the result with half the effort", we will go to a higher level on the road of R & D in the future.

Since its establishment in 2017, the learning hall has always been aimed at strengthening capacity-building and inheriting the craftsman spirit. Over the past four years, it has continuously led everyone to make in-depth exploration and positive thinking, so that colleagues in the electromechanical business line can integrate the crystallization of collective wisdom into their respective posts and complete their work efficiently, quickly and conveniently.